Annual Reports are a great chance for nonprofits to go a little bit outside the box design-wise. You have some freedom to do something a little bit funky, a little fun. But there’s also a lot of information that has to fit into that report. That’s why it’s all the more important to have a great design that makes the data easy to digest. Here are some of my favorite nonprofit annual report designs from 2012 for your inspiration.
KIPP uses bold swaths of color to lead your eye around the page. Nothing is cluttered. The infographics are simple and clear. A pleasure to read!
WWF makes great use of their amazing photo library. It’s almost like a picture book, featuring huge images on every page. Sometimes making your point in a few succinct paragraphs is all you need.
Child Health Now mixes full-page photography with a pretty text heavy report. But the pull-quotes and extra white space in the margins make it easy to digest. They also break up the text with engaging infographics—giving people who don’t want to commit to reading so much an easy way to learn.
Wow, OzHarvest is bold! Using only yellow and black and a retro-ish bubble font, this report makes an impression. Not putting too much information on each page and leaving plenty of white (or yellow or black) space is key here.