One of my favorite blogs for nonprofit marketing tips is featuring my favorite person this month! My husband, Joe is writing a series of blog posts on content marketing over at Kivi's Nonprofit Communications Blog.
The first post talks about embracing the label of "marketer" in a nonprofit setting. And the second gets into more of the nitty gritty of the steps to take to have a successful content marketing strategy. I helped redesign the Reading Partners website to make sure it was effective in doing the things he's talking about here. Be sure to subscribe to Kivi's blog to see what will be next in the series!
My favorite part of the first post gives a nice overview of what content marketing is and why it's important today: