Yesterday Squarespace announced their latest tool that brings good clean design to the common man: Squarespace Logo. At first glance, I was concerned. Having lost design jobs to sites like 99designs, I was wary to see another online tool that undervalued logo designers. A *great* logo design requires a lot of time, research, sketching, back and forth, revision, time, time, time.
But that’s not what Squarespace is trying to do here. There are dozens of different reasons that people need or want a logo. And it doesn’t always have to be a *great* one. Sometimes you just need something quick that will look clean and professional. Sometimes it’s just fun to play around with a tool that doesn’t require expensive software and might inspire you to make a career change. And sometimes you’re just broke and trying to get a new business off the ground. For all of these reasons, and more, Squarespace Logo is an awesome tool.
I’ve been a fan of Squarespace websites for a while now. This site was built with Squarespace. They do a great job at making great design accessible to everyone. I also build Squarespace sites for clients. Even though it’s easy to use, a designer and developer can add touches that other people couldn’t. And it takes time to learn, time that a lot of people don’t have or want to spend on their website. I don’t think Squarespace Logo will cause anyone to lose clients any more than Squarespace sites have done.
I played around with Squarespace logo for a few minutes and came up with the three quick designs in this post. Really less than ten minutes for all three. Nothing too fancy here, but they are nice and would get the job done in a fix. You’re limited quite a bit with fonts and icons. There is definitely not complete creative freedom. But it’s fun and smart. (And I love that they are partnered with The Noun Project.) I’m confident that even the least web-savvy of us could come away with something nice looking. And that’s a pretty impressive tool.